The digital platform connects tractor owners and farmers through farm equipment-sharing applications.
Manual labor is 2.5 times more expensive and 40 times slower vs modern tractors. Despite inefficiencies, small-scale farmers cannot afford machinery like tractors in the African market.The company solves this by providing a digital marketplace for tractor owners and small-scale farmers. Hello Tractor has emerged as the leading provider of technology solutions designed for the tractor services market, capturing 75% of private commercial tractor inflows to Nigeria and expanding to 16 markets across the continent. tHello Tractor is developing a new application programming interface, pay-as-you-go tractor finance, integrating with ecosystem partners. The company will also focus on acquiring new customers by investing in growth marketing and sales operations and increasing investments in in-dealership resources to support after-sales support and equipment management.